Monitor and recover your backlinks

Watch your link profile — gains, losses, anchor diversity, and spam — and act before a lost link costs you authority.

Backlinks are still one of the strongest signals of authority, and they change constantly — a link you earned last month can quietly disappear. The Backlinks surface tracks your live link profile, flags gains and losses, measures anchor diversity, and surfaces link-gap targets so you can build the links that move rankings.

What you'll need

A connected site. Connecting GA4 lets SearchChamp attribute referral traffic to your links for richer data.

Steps

Open Backlinks

In the left sidebar under Discovery, select Backlinks. The Overview gives you the headline numbers: Active Links, links Gained and Lost in the last 30 days, Spam, Anchor Diversity, and a referring-domains timeline so you can see your profile trend over 3–24 months.

The Backlinks overview with active links, gains and losses, anchor diversity, and the referring-domains timeline

Sync your latest data

Select Sync now to refresh your profile. SearchChamp pulls links from its backlink index and, where connected, attributes referral traffic via GA4 — the header shows when your data was last synced.

Review your links

Open the My Links tab and switch between All Links, Referring Domains, Anchor Text, and Per Page. Filter by Active, Lost, or Spam to focus, and add a link SearchChamp hasn't found yet with Add backlink. Watch Anchor Diversity — a healthy profile spreads across many anchors rather than repeating the same one.

The My Links tab showing referring domains, anchors, and target URLs with Active/Lost/Spam filters

Compare competitors and find gaps

Use the Competitors tab to see where rivals earn links you don't. These link-gap targets are your shortlist for outreach.

Act on outreach and risk

Work your targets from the Outreach tab, keep an eye on the Signals and Risk tabs for toxic or lost links, and recover or disavow before they drag your authority down.