Training your brand voice

Train a reusable brand voice from your own writing, then reuse, override, and refine it across everything the Content Writer generates.

A Brand Voice is a trained, editable profile of how your brand sounds — so drafts, humanized rewrites, and outreach pitches read like you instead of a generic AI default. You train it once from real content, keep as many named voices as your plan allows, and choose which one applies per site or per article.

What you'll need

A connected site, plus writing samples to paste in or one or more live URLs on your own site to train from.
Access to Brand settings → Voices (workspace owner, admin, or editor roles).
Available voice slots on your plan — Solo includes 1 voice, Business 3, Agency 10.

Steps

Open the Voices page

Go to Brand settings → Voices. This lists every voice for the brand, who or what uses it, and gives you the entry point to create and train a new one. If you don't have a voice yet, an empty state walks you straight into training your first one.

Train from a URL or pasted samples

Select Train voice and choose a source: paste a few paragraphs of your own writing, or supply one or more URLs on your own site for SearchChamp to read and learn from. SearchChamp analyzes the source and produces an editable three-layer voice document:

Tone — the attitude and personality the writing carries.
Vocabulary & phrasing — the words, terms, and turns of phrase you use (and avoid).
Do / don't examples — concrete before/after style guidance.

Only train from content you own or have the rights to use. Training runs as a background job — give it a moment to finish before the layers appear.

Edit the three layers

Review what SearchChamp produced and adjust anything that doesn't sound right — tighten the tone description, add a phrase to the vocabulary list, or add your own do/don't example. Each layer saves independently, and your edits are what every future draft is measured and written against.

Re-train and review the version diff

As your writing evolves, re-train the voice from fresh samples or URLs at any time. Every re-train creates a new version, and SearchChamp shows a diff against the previous version so you can see exactly what changed before you keep it.

Create additional named voices

If you write for more than one brand, client, or product line, create additional named voices instead of overwriting one. How many you can keep depends on your plan:

Solo — 1 voice
Business — 3 voices
Agency — 10 voices

Trying to add one past your plan's limit is blocked with a clear message — editing or re-training a voice you already have never counts against the cap.

Set a default voice per site

Open a site's settings and choose which voice is its default. Every new draft on that site — generated from a topic, optimized from a URL, or built from a brief — uses that voice unless you override it.

Override the voice for a single article

When drafting or editing one article, open the voice picker in the Content Writer and select a different voice just for that piece. The site default is untouched, and every other article keeps using it.

Check adherence with "Test my voice"

Paste any paragraph into Test my voice, pick a voice, and SearchChamp rewrites the paragraph in that voice and scores how closely it matches on a 0–100 scale. Use it to sanity-check a voice before relying on it for a full article, or to compare two voices side by side.

Where your trained voice shows up

Once trained, the same voice is reused everywhere the Content Writer generates text for that site or article — full drafts, the humanizer pass that smooths AI phrasing, and outreach pitches sent to link-building contacts. There's no separate voice to configure per feature; train it once and it follows the article.

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