SearchChampSearchChamp
Feature Reference

Brand Voice

Teach SearchChamp how your brand sounds so every draft matches your voice.

Your brand profile lives under Site Intelligence — an AI-extracted picture of your brand that the Content Writer uses so drafts sound like you, not like a generic AI.

Reviewing and updating your profile

Site Intelligence is organized into Goals & Audience, Voice & Tone, and Content Strategy. SearchChamp extracts these from your site automatically, and you can review and update them at any time — your business overview, website type, target audience, SEO goal, geographic focus, and how your brand should sound.

The Site Intelligence brand profile with Goals & Audience, Voice & Tone, and Content Strategy

The more accurate your Voice & Tone, the closer every generated article lands to your real voice — so it's worth a quick review before you draft at scale.

Humanize your content

Rewrite a draft to read more naturally — warmer, less formulaic, and more like a person wrote it — without losing your SEO work.

Research

Research sessions that turn a topic into a content brief.

On this page

Reviewing and updating your profileRelated articles