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Feature Reference

Keywords

Every column, filter, and action on the Keywords surface.

The Keywords surface is your site's keyword set. A summary strip across the top shows total Keywords, Total Volume, Avg KD, Top Intent, Clusters, Shortlisted, and Questions.

The table

Each row is a keyword with these columns: Volume (monthly searches), KD (difficulty, 0–100), Intent, CPC, Funnel stage, Source, Market, an Opportunity score, and its Cluster. A status badge marks whether it's an Idea, Ranking, or already Won.

The Keywords table with volume, difficulty, intent, opportunity, and cluster columns

Controls

  • Add keywords — Expand from seed, AI generate, or CSV import.
  • Choose keyword market / Refresh metrics — set the market and re-pull volumes.
  • Filters — Source, Intent, Funnel, Volume, KD, and Lens, plus Questions and ★ Starred toggles and a search box.
  • List / Group — switch between a flat list and topic clusters.
  • Per-row actions — Add to shortlist (star), Track AI visibility, and a row menu.

Dashboard

What every panel on your dashboard means and how to read it.

Winnable keywords

What the "Winnable" score means, how to read why a keyword clears the bar, and what to do with the ones that do.

On this page

The tableControlsRelated articles