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Feature Reference

AI Visibility

The AI Visibility tabs and metrics explained.

AI Visibility tracks how your brand appears in ChatGPT, Claude, Perplexity, Gemini, and Grok.

Metrics

The Overview shows where you stand: Share of Voice, Appearance Rate, an AI Visibility Score, your rank against other brands, and your number of open gaps (prompts rivals are cited for and you're absent), with a per-engine breakdown.

The AI Visibility overview with share of voice, appearance rate, score, and gaps

Tabs

  • Overview — headline metrics and per-engine performance.
  • Prompts — every tracked prompt with intent, engines, position, appearance, and a 7-day trend. Track new prompt adds more.
  • Opportunities — the highest-impact prompts to win next.
  • Competitors — who's winning the answers.
  • Shopping — for Shopify-connected stores: shopping-intent prompt tracking, share of shelf, and product-accuracy issues. See AI shopping visibility.
  • Ads — sponsored placements inside AI answers, on Business plan and above. See AI answer ad tracking.
  • Agent Experience — clean, equivalence-checked renditions of your pages for AI crawlers, on Business plan and above. See Agent Experience (AXP).
  • Crawler logs — confirmation that AI crawlers are reaching your site.
  • Alerts — notifications when your visibility moves.

Site Auditor

Audit runs, health scores, and the Issues queue explained.

Add personas

Check how AI assistants answer for different kinds of buyer, so you see your visibility the way each audience actually does.

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