Winnable keywords

What the "Winnable" score means, how to read why a keyword clears the bar, and what to do with the ones that do.

Winnable scores how weak page 1 currently looks for a keyword — a SERP full of forum threads and low-authority sites is easier to outrank than one owned by Wikipedia and established brands. The higher the score, the easier the win.

What you'll need

Keywords with a recent SERP snapshot. A keyword needs at least 4 organic results on record before it can be scored — anything with fewer shows Not yet scored, never a fabricated number.

How the score works

Winnable is a 0–100 score built from five weakness checks against the current top results:

Forum and UGC results — Reddit threads, Quora, forums, and similar community content ranking in the top spots.
Weak-authority domains — sites with low measured domain authority, or ones that simply look low-authority when no measurement exists.
Stale results — top results that haven't been updated in a long time.
Thin or exact-match domains — spammy-looking hostnames with little real content behind them.
Weakness near the top — the same weaknesses above matter more when they show up at position 1–3 than buried at position 10.

Each check only counts when there's real evidence to judge on — a check with nothing to go on doesn't drag the score down, and it doesn't inflate it either. A short SERP (fewer than 4 organic results) can't be judged fairly at all, so it's marked Not yet scored rather than shown as a misleadingly high or low number.

Where you'll see it

Keywords table

The Winnable column shows the score (or Not yet scored) for every keyword, and you can sort the table by it. Turn on the Low fruit filter to show only keywords that clear the winnable bar — a real "these results are weak" call, not just a low-difficulty guess.

Open a keyword's detail panel and expand Why this is winnable to see the specific reasons behind its score — which results are weak and why (a forum thread at position 2, a low-authority domain at position 4, and so on).

Question mining

Every mined question carries its own Winnable score alongside its question-strength score — these are two different measurements shown side by side, not the same thing. Use the Low fruit toggle to filter down to winnable questions, and open the info panel on any question's chip to see its "why winnable" reasons the same way you would on the Keywords table.

Some scores are based on the SERP for the whole topic you mined rather than that individual question — when that's the case, the panel says so, so you know the score describes the topic's competitiveness, not a measurement of that specific question.

Cluster view

Switch the Keywords table to Group view and each cluster row shows its average Winnable score alongside how many of its keywords clear the winnable bar, so you can spot which topics are worth prioritizing at a glance.

Send winnable set to Content Writer

Select a batch of winnable keywords in the table and use Send winnable set to Content Writer to create a content brief for each one in a single action. You'll see a summary of what happened — briefs created, keywords that already had one, any skipped for insufficient credits, and any that failed — so a partial batch is always reported honestly rather than as a blanket success. There's a cap on how many keywords you can send at once; select fewer if you're over the limit.

Weekly digest

If new keywords cross the winnable bar during the week, your weekly email digest calls them out under Low-hanging fruit, naming the number of newly winnable keywords and the clusters they fall into — so you don't have to go looking for them.

Plan availability

Winnable scoring is available on all paid plans. It isn't available on a trial.

FAQs

Why does a keyword show "Not yet scored" instead of a number? Either there's no recent SERP snapshot for it yet, or the snapshot has too few organic results to judge fairly. Neither case is scored as a 0 or a 100 — both would be misleading.

Is a high Winnable score the same as low keyword difficulty? No. Winnable looks specifically at how weak the current top results are — forums, low-authority sites, stale pages, thin domains. Keyword difficulty is a separate, broader estimate. A keyword can be winnable without having the lowest possible difficulty score, and vice versa.

Does checking Winnable scores cost credits? No — the score is computed from SERP data the platform already has on hand for your tracked keywords, so viewing it doesn't draw on your credits. Sending a winnable keyword to Content Writer uses your normal content credits, the same as any other brief.

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