Feature Reference
Backlinks
The Backlinks tabs, metrics, and views explained.
Backlinks tracks your live link profile — gains, losses, anchor diversity, and risk.
Overview metrics
The Overview shows Active Links, links Gained and Lost in the last 30 days, Spam, Domain Authority, Anchor Diversity, and a referring-domains timeline across 3–24 months. Sync now refreshes your profile from the backlink index and, where connected, GA4 referral traffic.

Tabs
- Overview — headline profile metrics and trend.
- My Links — your links, with sub-views for All Links, Referring Domains, Anchor Text, and Per Page; filter by Active / Lost / Spam and Add backlink manually.
- Competitors — where rivals earn links you don't (your link-gap targets).
- Outreach — work your link-building targets.
- Signals / Risk — watch for toxic or lost links to recover or disavow.
- Find prospects — coming soon. See Find prospects.
Related articles
AI answer ad tracking
See sponsored placements inside AI answers — who's advertising, where they sit relative to your citation, and the honest per-engine coverage gaps. Coming soon.
Find prospects (topic-based link prospecting)
Turn a topic into a ranked list of realistic link-building outreach targets, inside Backlinks. Coming soon.