Track your AI visibility

See how ChatGPT, Claude, Perplexity, Gemini, and Grok answer for your brand — and close the gaps where rivals get cited instead.

More and more of your buyers ask an AI assistant before they ever reach Google. AI Visibility tracks how often ChatGPT, Claude, Perplexity, Gemini, and Grok mention your brand for the prompts that matter, how you compare to competitors, and exactly which prompts you're missing — so you can earn citations, not just rankings.

What you'll need

A connected site.
Prompts to track — you can add them here or turn them on from the Keywords surface. Tracking prompts draws from your plan's AI Visibility allowance.

Steps

Open AI Visibility

In the left sidebar under Discovery, select AI Visibility. The Overview shows where you stand: Share of Voice, Appearance Rate, your AI Visibility Score, your rank against other brands, and the number of open gaps — prompts where rivals are cited and you're absent. A per-engine breakdown shows how you do across each AI assistant.

The AI Visibility overview with share of voice, appearance rate, score, and open gaps

Track the prompts that matter

Select Track new prompt to add a question your buyers actually ask an AI assistant. You can also enable Track AI visibility directly on rows in the Keywords surface. Each tracked prompt is checked across your engines on a schedule.

Tracked prompts count against your plan's prompt cap (for example, 100 on Pro) and each check consumes AI Visibility credits. Pause prompts you no longer need to free up room.

Read the Prompts view

Open the Prompts tab to see every tracked prompt with its intent, the engines it's checked on, your position, appearance rate, and a 7-day trend. Filter by intent, engine, or visibility to focus on the prompts that matter most right now.

The Prompts tab listing tracked prompts with position, appearance, and engine coverage

Close your gaps

Open the Opportunities tab to see the highest-impact prompts where competitors are cited but you aren't. These are your fastest path to climbing — feed them into your content plan.

Watch competitors and set alerts

Use the Competitors tab to see who's winning the answers, Crawler logs to confirm AI crawlers are reaching your site, and Alerts to get notified when your visibility moves.